Ukraine has significantly increased its score in the ranking of the national brands. Infographics
In the ranking of national brands Nation Brands 2016 Ukraine is among the five countries that showed the most dynamic growth of its indicators. She gained 27% and the brand value increased from $ 44 billion to $ 56 billion. Ukraine has also improved nine positions in the rating: last year was the 68th, but now 59-I from hundreds of countries included in the list.
In 2014, Ukraine was on 53 and its national brand was estimated at 80 billion dollars. Then there was a significant drop by as much as 45%. Now shows growth.
In the first place in the ranking of 2016 USA (+4%). Further places were distributed as follows: 2) China (+12%), 3) Germany (-7%), 4) Japan (+18%), 5) UK (-2%), 6) France (+8%), 7) India (-3%), 8), Canada (-11%), 9) Italy (+5%), 10) Australia (-7%), 11) Netherlands (+12%), 12) Switzerland (-2%), 13) Spain (+11%), 14), Mexico (-16%), 15) Brazil (-30%), 16) Sweden (-9%), 17), Russia (-9%), 18) Indonesia (+12%), 19) Belgium (+6%), 20) Poland (-9%).
The rating of national brands each year is the British consulting company Brand Finance. It takes into account the value of brands, the dynamics of development and level of investments.
brandfinance.com
brandfinance.com